How to make your brand amazing
Whatever the company size you still have a brand but once you discover that you really are a brand you then need to tun on the superpower.
Step 1 Find what makes your brand unique, and I mean really different from the pack. Even if you sell identical products to your competition you can talk about it in a unique way. Dig deep and define a specific way to talk about what you do
Step 2 Start to talk about that superpower and I don't mean occasionally, I mean in a meaningful and consistent way. Turn up daily on your social channels to talk about your point of view (POV).
Step 3 To help you to craft that unique POV do the research with your customers to get a deep understanding about the problems that your product or service solves for them. Once you have identified the problems you solve make certain that your content talks in these terms consistently.
That's it, easy. Follow these steps making certain that you dive deep into each step. They all take time and effort but the results certainly pay off.