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How to call a client and fully understand a brief in 30 minutes

Updated: Nov 27, 2020

  1. Use active listening

  2. Start with open questions, narrow down to closed questions, then get specific and interogate each specific answer

  3. Play everything back including what you have agreed and next steps.


A simple protocol to help any agency employee get to the heart of a client brief influenced by the work of Julian Cole https://www.instagram.com/byjuliancole/ in his Planning Dirty Academy https://academy.planningdirty.com/courses/the-art-of-questioning-a-client







#customerengagement #clientsatisfaction

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