How to call a client and fully understand a brief in 30 minutes
Updated: Nov 27, 2020
Use active listening
Start with open questions, narrow down to closed questions, then get specific and interogate each specific answer
Play everything back including what you have agreed and next steps.
A simple protocol to help any agency employee get to the heart of a client brief influenced by the work of Julian Cole https://www.instagram.com/byjuliancole/ in his Planning Dirty Academy https://academy.planningdirty.com/courses/the-art-of-questioning-a-client